Swiss Touch is an event series and social media campaign pushing Swiss innovation and creative ideas forward, through the participation of prominent Swiss and American stakeholders, a selection of compelling topics and unusual locations. Follow our journey throughout the US!
Switzerland is a country traditionally known for its breathtaking landscapes, being at the intersection of three unique European cultures, its high-quality craftsmanship, reliability as an economic and political partner, and legacy of humanitarian support... but there is more}
The Swiss Touch campaign leverages traditional images of Switzerland while reintroducing the country as an innovative and forward-thinking partner in today’s ever-changing global community.
ON THE ROAD
Following the kickoff in Switzerland in January 2017, the Swiss Touch campaign is now touring the U.S. through events supported by the Swiss representations in multiple locations. In addition to large events, smaller, intimate gatherings in unexpected places play an important role in the campaign.